Relying on questionable prospects is time-consuming and tiring. How many times have you spent your precious time trying to win subscribers you are not sure if they are actually interested in what you offer or not? This way you save tons of paper and ink, while you also care for the environment! Identify prospects Welcome to an era of simplicity and cost-effective methods.īecause with email tracking you don’t need email printing anymore! Everything is right there, on your computer, shareable and accessible any time you wish. Gone are the days when your salespersons had to print out all emails for record-keeping and follow-up. ![]() Plus, it saves time for your sales team, boosting their productivity. ![]() No one wants to receive dozens of newsletters when they haven’t even opened one.Īnd you definitely don’t want to spend your time targetting subscribers that aren’t interested in what you have to say.Įmail tracking prevents you from sending unnecessary emails and saves time both for marketers and the email recipient. When a user clicks on a trackable link, then your provider’s server is notified and all the information is collected in order to be passed to you. They are links you manually add to your content, in place of any URL you’ve included in your email. Trackable linksĪnother easy way to track your recipients’ actions is through trackable links. That’s why marketers consider them a highly effective tool for all digital marketers. But unlike them, tracking pixels can’t be blocked. You could say that tracking pixels are like cookies. They are tiny snippets of code a tracking server loads in order to gather information about your subscribers on what they click on and more. Tracking pixels is one of the most common ways to track email opens and clicks. I wouldn’t recommend relying on this technique though as for a notification to be received the recipient must allow it in their settings, or authorize the sending of a read receipt. It’s a feature that mail email services offer and you can turn it on from your email service provider. Read receipts are an easy, opt-in way to see if an email has been opened. ![]() The simplest way is the “read receipts” one, while you can also use tracking pixels or trackable links. It’s a way of keeping up with how recipients interact with your campaigns, links, and attachments. If this isn’t magic, then I don’t know what it is! What is Email TrackingĮmail tracking is the method of monitoring the opens and clicks of the emails you send to your subscribers. This means that you can immediately change your strategy or improve your tactics to get better results. And you’re right!Įmail tracking basically allows you to know anytime how well your campaigns perform and why. Maybe you think that email tracking is something magical that can transform your marketing efforts into great opportunities and sales.
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